New Publication on Communicating Energy Policy "Guiding Policy Communication: Tailoring Energy Education to Diverse Public Sentiments"

In the article, Christina Speck, Philipp Fritz, Christof Weinhardt and Jonas Fegert combine survey data on energy policy obtained from SOSEC with a qualitative evaluation of an interactive workshop with political decision-makers. The authors conclude that public sentiment is often perceived as homogeneous in politics and political communication. This means that the divergent effects of energy policy on different population groups are often overlooked.

This is where the survey data from SOSEC makes an important contribution to gaining a more precise understanding of how different population groups experience energy policy developments and measures and how their sentiment changes in this regard. By evaluating the workshops, this study also contributes to the development of a dashboard through which political decision-makers can incorporate such findings into policy making. In this way, the article contributes to more tailored energy policies and political communication that addresses heterogeneous sentiment.

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